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By Sector  ·  Case Studies

Sport & Leisure
dans la pratique.

Sport is experiencing its digital revolution: online bookings, live streaming, performance data analysis. Clubs that structurally harness digital gain in attendance, revenue and loyalty.

Sports Club Gym Sports Academy Outdoor Activities
4
documented case studies
for this sector
4
pillars covered
Structure · Accelerate · AI · Prepare
Structure
CRM Attrition Loyalty
01
Membership management and attrition reduction
Context
A gym with 850 members has a 38% annual attrition rate. No automated follow-up, no visit tracking per member.
Solution
CRM adapted to fitness sector, visit tracking dashboard, automated alert for members absent for 14+ days, personalised win-back messages.
Result
Annual attrition: from 38% to 24%. Estimated saved revenue: €42,000/year.
Accelerate
Dynamic Pricing Google Ads Occupancy
02
Padel club digital acquisition
Context
A 4-court padel club is fully booked at weekends but at 40% capacity during the week. No digital acquisition strategy.
Solution
Dynamic pricing by time slot (off-peak reduced), targeted Google Ads campaign (remote workers, retirees), partnership content with local businesses.
Result
Weekday occupancy: from 40% to 71%. Annual revenue: +€28,000.
AI
AI Analysis Performance
03
AI performance analysis for coaches
Context
A tennis academy coaches 140 young players. Coaches note observations by hand. No video analysis system.
Solution
Video performance analysis system with AI motion detection, automatic report generation per session, player-accessible online portfolio.
Result
-45 min/coach/week for report writing. Parental satisfaction +31%.
Prepare
Valuation Digital Plan Sale
04
Valuation of a multi-sport centre
Context
A sports centre owner is preparing a sale at 5-year horizon. Revenue is stable but digital is rudimentary.
Solution
Digital structuring plan (CRM, booking, data), member data collection and quality improvement, digital revenue stream creation (online shop, live content).
Result
Projected valuation improvement of 1.8x over 5 years. Centre sold at planned multiple.
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