By Sector · Case Studies

Agriculture & Food
dans la pratique.

Agriculture and food production are entering their digital era: traceability, direct sales, soil data analysis, operational automation. Digital is becoming an economic asset for producers.

Farm Food Producer Wine Estate Agricultural SME

documented case studies
for this sector

pillars covered
Structure · Accelerate · AI · Prepare

Structure

Traceability Certification Process

Crop and harvest traceability

Context

A fruit and vegetable farm supplies 3 supermarkets and a restaurant network. Traceability is done by hand. In the event of non-compliance, it would take several days to identify the affected batches.

Solution

Digital traceability system (batch, date, plot, treatment), QR code on each lot for downstream trace, non-compliance alert.

Result

Audit traceability in 2h vs 3 days. Certification obtained.

Accelerate

Direct Sales E-commerce Margin

Direct-to-consumer sales and short food chains

Context

A wine estate sells exclusively to négociants. Margin: 18%. No direct consumer presence.

Solution

Wine estate website with e-commerce, email list built via wine fair subscriptions, cellar visits programme, subscription box for enthusiasts.

Result

Direct sales: 0% → 22% of volume in 18 months. Average margin on direct sales: 64%.

Drone AI Phytosanitary

AI-assisted crop disease detection

Context

An apple orchard loses an average of 11% of its harvest to diseases detected too late.

Solution

Drone images + AI analysis trained on 40,000 annotated photos. Weekly scan of the orchard, zone-by-zone alert, treatment recommendation.

Result

Loss rate: from 11% to 4.5%. ROI: 14 months.

Prepare

Transfer Brand Valuation

Wine estate: preparing for intergenerational transfer

Context

A wine estate owner prepares to transfer to their children. The estate’s value is below potential: no direct clientele, no brand, no data.

Solution

Estate brand creation, direct customer database, historical harvest performance traceability, communication strategy building the estate’s story.

Result

Estimated goodwill tripled. Transfer facilitated by a structured customer and intangible asset base.

Diagnostic tool

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Agriculture & Fooddans la pratique.

Agriculture & Food
dans la pratique.