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By Sector  ·  Case Studies

Tourism & Hospitality
dans la pratique.

Tourism is one of the sectors most transformed by digital. Between platform commissions, pricing management and the traveller experience, digital strategy determines a property’s profitability.

Hotel Guest House Tour Operator Campsite
4
documented case studies
for this sector
4
pillars covered
Structure · Accelerate · AI · Prepare
Structure
Revenue Management Pricing OTA
01
Revenue management and real-time price optimisation
Context
A 24-room hotel manages its pricing manually. Occupancy: 61%. No visibility on competitors or local demand.
Solution
Revenue management tool implementation, price algorithm by day/segment, OTA parity dashboard, direct booking strategy.
Result
Occupancy: +12 points in 8 months. RevPAR increased by 23%.
Accelerate
Direct Booking Google Hotel Ads Commissions
02
Direct booking acquisition and OTA commission reduction
Context
A guest house generates 78% of bookings via Booking.com (15% commission). No direct booking website.
Solution
Direct booking site with integrated booking engine, Google Hotel Ads campaign, direct booking loyalty incentive, review management on all platforms.
Result
Direct bookings: from 22% to 47% in 12 months. Commission savings: €18,000/year.
AI
Chatbot AI Guest Experience
03
AI guest chatbot and automated service
Context
A hotel receives 120 repetitive guest messages/day (check-in time, Wi-Fi, local restaurants, late checkout requests).
Solution
AI chatbot trained on property data and local information, integrated on website and WhatsApp, escalation to reception for complex requests.
Result
68% of requests handled autonomously. Reception satisfaction: +18%.
Prepare
Sale Digital Audit Valuation
04
Hotel property digital valuation
Context
An independent hotel property is preparing a sale. Occupancy is good but digital is outdated: old website, no review management, no data.
Solution
Digital audit, website overhaul with booking engine, review platform optimisation, 12-month performance data compilation for sale documentation.
Result
Digital now valued as a growth asset. Sale at 8.4x EBITDA in the sector.
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