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By Sector  ·  Case Studies

Retail & Commerce
dans la pratique.

Physical retail must reinvent its digital relationship with customers: omnichannel, local SEO, loyalty and data. The challenge: making digital an asset without cannibalising the store.

Retail Shop E-commerce Brand Distribution
4
documented case studies
for this sector
4
pillars covered
Structure · Accelerate · AI · Prepare
Structure
Stock Omnichannel Automation
01
Unified stock between store and e-commerce
Context
A fashion retailer runs a store and e-shop with separate stock management. Result: oversales, customer frustration, 3h/day of manual synchronisation.
Solution
Unified stock platform (API between POS and e-commerce), real-time stock display online, reorder automation by product.
Result
Oversales reduced to 0. -3h/day administrative time. 15% increase in online conversion rate.
Accelerate
Loyalty Repeat Purchase CRM
02
Customer loyalty programme and repeat purchases
Context
An organic grocery chain has 80% single-purchase customers. Average basket: €38. No loyalty programme.
Solution
Gamified points system (€1 = 1 point), personalised monthly offers by purchasing habit, reactivation automation for dormant customers, referral programme.
Result
Repeat purchase rate: from 20% to 41% in 6 months. Average basket: +€8 among loyalty programme members.
AI
Recommendations AI Conversion
03
AI-powered product recommendations
Context
An e-commerce site with 2,400 products has no recommendation system. Customers navigate randomly. Average basket: 1.4 products.
Solution
Purchase history AI model, real-time contextual recommendations (product page, cart, post-purchase email), A/B testing of recommendation blocks.
Result
Average basket: 1.4 → 2.1 products. +18% revenue per session.
Prepare
Sale Brand Valuation
04
Multi-location retail brand for sale
Context
A 4-shop network is preparing a partial sale. Financial data is solid but digital is heterogeneous: 4 different websites, no customer database.
Solution
Digital brand unification, centralised customer database, omnichannel reporting dashboard, e-commerce site migration to scalable platform.
Result
Unified digital presented as a growth asset. Sale at 6.2x EBITDA vs comparable sector average of 4.8x.
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