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Industry sector  ·  Case Studies

Tourism & Hospitality
in practice.

Tourism is the sector most exposed to OTAs (Booking, Airbnb, TripAdvisor). Reducing this dependence requires a direct booking strategy, proprietary customer relationships and controlled online reputation.

Independent hotel B&B & Gîte Tourist activities Campsite
3
documented cases
for this sector
3
intervention pillars
Structure · Accelerate · AI
Structure
OTA Direct bookings Commission
01
Taking back control from OTAs
Context
A 22-room boutique hotel generates 65% of bookings via Booking.com (17% commission). Dated website, no direct booking engine.
Solution
Website overhaul with direct booking engine (rate parity + exclusive direct advantage), past client email strategy, simplified loyalty programme.
Result
Direct bookings: from 18% to 41% in 12 months. Annual commission savings: €28,000.
Accelerate
TripAdvisor Reputation Reviews
02
Reputation and review platform visibility
Context
A 4-star campsite has a TripAdvisor rating of 3.9/5. Negative reviews mainly concern issues that have been fixed for a year but never signalled.
Solution
Post-stay review solicitation process, personalised responses to reviews (positive and negative), platform page updates, weekly reputation monitoring.
Result
TripAdvisor rating: 4.5/5 in 5 months. Local ranking: from 8th to 3rd. Measurable impact on occupancy rate.
AI
AI Concierge Upsell Guest experience
03
Personalised pre-stay digital concierge
Context
A boutique hotel receives an average of 45 pre-stay query emails per day (times, parking, recommendations). 2 full-time equivalents on this task.
Solution
AI pre-stay concierge agent: automatic responses to frequent questions, personalised activity recommendations based on traveller profile, ancillary service upsell.
Result
-80% inbound emails on standard questions. Ancillary revenues (spa, restaurant, excursions): +34%.
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