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Industry sector  ·  Case Studies

Sport & Leisure
in practice.

The sport and leisure sector has been transformed by digital subscriptions and mobile apps. Independents who don't structure their digital presence lose market share to franchise chains.

Gym Sports club Padel Studio Leisure
3
documented cases
for this sector
3
intervention pillars
Structure · Accelerate · AI
Structure
Memberships Bookings Retention
01
Digitising membership and class management
Context
A yoga studio with 180 members manages bookings by SMS and cash payments. Class no-show rate: 35%. No visibility on actual usage.
Solution
Integrated management system (online booking, automatic payment, member app), automatic reminders, waiting list.
Result
No-shows: from 35% to 8%. Membership revenue: +22% (better retention and premium class upsell).
Accelerate
Acquisition Padel Loyalty
02
Acquisition and loyalty for a padel club
Context
A 6-court padel club opens. Acquisition: 0 digital. Off-peak slot fill rate (2pm-5pm): critical profitability problem.
Solution
Social media content strategy (progress videos, tournaments), automated off-peak slot offers, digital referral programme, local business partnerships for after-work events.
Result
Off-peak occupancy: from 22% to 68% in 4 months. Member base: 0 to 340 in 6 months.
AI
AI Coach Retention NPS
03
AI personal coach for gym members
Context
An independent gym with 600 members. Only 1 coach available. Unmet demand for personalised programmes. 12-month churn rate: 58%.
Solution
AI coaching agent integrated in the member app: personalised programme by objective, weekly progression, adjustments based on feedback. Human coach for complex escalations.
Result
12-month churn rate: -18 points. Member NPS: +24 points. Differentiation vs franchise chains.
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