Industry sector · Case Studies

Hospitality & Food
in practice.

Between delivery platform commissions, dependence on online reviews and virtually non-existent customer loyalty, independent restaurants have everything to gain from a proprietary digital strategy.

Restaurant Restaurant group Food & Beverage Dark kitchen

documented cases
for this sector

intervention pillars
Structure · Accelerate · AI

Structure

Direct ordering Loyalty Margin

Taking back control from delivery platforms

Context

A restaurant generates 45% of revenue via Uber Eats and Deliveroo. Average commission: 30%. No proprietary customer data.

Solution

Direct online ordering system (0% commission), proprietary loyalty programme, email/SMS capture at every order, personalised retargeting campaigns.

Result

Direct revenue share: from 15% to 38% in 6 months. Savings: €1,400/month in commissions.

Accelerate

Reputation Google Customer reviews

Reputation management and online reviews

Context

Google rating: 3.8/5. 60% of negative reviews go unanswered. No process for soliciting positive reviews.

Solution

Post-meal review solicitation process (QR code + SMS), negative review response templates, reputation monitoring dashboard, front-of-house team training.

Result

Google rating: 4.4/5 in 4 months. +22% bookings from local search.

Forecasting Stock Margin

Menu engineering and AI-powered stock forecasting

Context

A group of 4 restaurants loses an average of 8% of revenue to food waste. Supplier orders are placed instinctively.

Solution

AI analysis of 24 months of sales data, predictive footfall model by slot and weather, weekly supplier order recommendations, underperforming dish alerts.

Result

-35% food waste. Gross margin up 4 points.

Accelerate

Events Email Reservations

Themed evenings — digital acquisition

Context

A restaurant organises themed evenings but communicates only on Instagram. Fill rate: 55%. No proprietary subscriber base.

Solution

Dedicated event landing page with paid reservations, dedicated email list build, D-3 and D-1 reminder automation, Facebook retargeting on non-converters.

Result

Fill rate: 92% for the next 3 events. Proprietary email base: 840 qualified contacts.

Diagnostic tool

Digital Discipline Index™

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Hospitality & Foodin practice.

Hospitality & Food
in practice.