Industry sector · Case Studies

Real Estate
in practice.

The real estate sector suffers from poorly used CRMs, under-exploited organic traffic and over-dependence on paid portals. Well-structured digital reduces this dependence and strengthens the perceived value of the agency.

Estate Agency Property Development Lettings Management Transactions

documented cases
for this sector

intervention pillars
Structure · Accelerate · AI · Prepare

Structure

CRM Pipeline Follow-up

CRM audit & property mandate pipeline

Context

An agency of 8 negotiators has been using a CRM for 3 years, but 60% of contacts are duplicates and no follow-up pipeline is active.

Solution

Full contact database audit, deduplication, implementation of an automated follow-up pipeline by segment (seller, buyer, investor) with urgency scoring.

Result

Reactivation of 23% of dormant contacts within 60 days. Average response time: from 4h to 20 min.

Accelerate

Local SEO Acquisition Google Business

Reducing dependence on paid portals

Context

The agency spends €2,800/month on property portals. Local SEO on the website is non-existent. 0% of traffic comes from organic search.

Solution

Hyper-targeted local SEO strategy (neighbourhood + property type), expert market blog, Google Business Profile optimisation, owner retargeting campaigns.

Result

-40% portal spend in 8 months. 35% of inbound traffic now organic.

AI Agent Productivity Automation

Automated listing and visit report generation

Context

Negotiators spend 45 min per mandate writing the listing, description and client report.

Solution

AI agent fed by a standard property spec sheet. The negotiator fills 12 fields; the AI generates listing + description + client email in 90 seconds.

Result

-70% listing production time. Consistent editorial quality across the whole agency.

Prepare

Sale Data room Valuation

Valuation of an agency network ahead of sale

Context

A network of 3 agencies is preparing a sale in 18 months. Digital is inconsistent: 3 different websites, unconsolidated data, no unified reporting.

Solution

Digital asset mapping, reporting unification, management dashboard consolidating all 3 entities, process documentation for the data room.

Result

Enhanced valuation multiple. Digital due diligence completed in 2 days vs 3 weeks initially estimated.

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Real Estatein practice.

Real Estate
in practice.