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By Sector  ·  Case Studies

Real Estate
dans la pratique.

The real estate sector suffers from poorly used CRMs, under-exploited organic traffic and dependency on paid portals. Well-structured digital reduces this dependency and strengthens the perceived value of an agency.

Estate Agency Property Development Lettings Property Transaction
4
documented case studies
for this sector
4
pillars covered
Structure · Accelerate · AI · Prepare
Structure
CRM Pipeline Follow-up
01
CRM & mandate pipeline audit
Context
An 8-agent agency has been using a CRM for 3 years, but 60% of contacts are duplicates and no follow-up pipeline is active.
Solution
Full contact base audit, deduplication, implementation of an automated follow-up pipeline by segment (seller, buyer, investor) with urgency scoring.
Result
23% of dormant contacts reactivated within 60 days. Average response time: from 4h to 20 min.
Accelerate
Local SEO Acquisition Google Business
02
Reducing dependency on paid portals
Context
The agency spends €2,800/month on portals. Local SEO is non-existent. 0% of traffic comes from organic search.
Solution
Hyper-targeted local SEO strategy (neighbourhood + property type), market expertise blog, Google Business Profile optimisation, retargeting campaigns for property owners.
Result
-40% portal spending in 8 months. 35% of incoming traffic now organic.
AI
AI Agent Productivity Automation
03
Automated listing and visit report writing
Context
Agents spend 45 min per mandate writing listings, descriptions and client reports.
Solution
AI agent fed by a standard property data sheet. The agent fills 12 fields; AI generates listing + description + client email in 90 seconds.
Result
-70% listing production time. Editorial consistency across the entire agency.
Prepare
Sale Data room Valuation
04
Valuation of an agency network before sale
Context
A 3-agency network is preparing a sale within 18 months. Digital is heterogeneous: 3 different sites, unconsolidated data, no unified reporting.
Solution
Digital asset mapping, reporting unification, management dashboard consolidating all 3 entities, process documentation for data room.
Result
Strengthened valuation multiple. Digital due diligence completed in 2 days vs estimated 3 weeks.
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