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Cross-functional role  ·  Case Studies

Marketing & Communications
in practice.

Digital marketing in 2026 is a data profession, not a creative one. Those who pilot with rigour — attribution, cost per lead, LTV — outperform those still navigating by instinct.

Marketing Manager CMO Comms team Digital Project Manager
3
documented cases
for this sector
3
intervention pillars
Structure · AI · Accelerate
Structure
Attribution Budget Analytics
01
Multi-touch attribution model implementation
Context
A company spends €8,000/month on advertising across 4 channels. It attributes everything to last click. It doesn't know which channel actually generates value.
Solution
Multi-touch attribution model (GA4 + CRM), systematic UTM tagging, full-funnel channel contribution dashboards.
Result
30% budget reallocation. Stable revenue. Cost per acquisition: -38%.
AI
AI Content Production Newsletter
02
Large-scale multichannel content generation
Context
A 2-person marketing team must feed 1 blog, 3 social channels and a weekly newsletter. Time spent on content: 60% of team time.
Solution
AI-assisted production system: brief → content generation → human review → automated publication. Editorial charter encoded in prompts.
Result
Content production: ×3 without hiring. Consistent quality. Human editorial time: from 60% to 25%.
Accelerate
GEO Generative AI Visibility
03
GEO strategy — visibility in AI response engines
Context
A B2B brand is well-positioned on Google but invisible in ChatGPT, Perplexity and Google AI Overview responses. 40% of prospects' queries go through these tools.
Solution
GEO audit (Generative Engine Optimisation), content restructuring in Q&A format and structured data, authority page creation on key business topics.
Result
AI response citations: ×8 in 4 months. Discovery traffic from ChatGPT and Perplexity: +340%.
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