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Industry sector  ·  Case Studies

Retail & Commerce
in practice.

Independent retail is in open competition with platforms. The only viable weapon: build direct customer relationships, proprietary data and a differentiating purchase experience.

Independent shop E-commerce Multi-site retail B2B wholesale
4
documented cases
for this sector
4
intervention pillars
Structure · Accelerate · AI · Prepare
Structure
Stock Omnichannel E-commerce
01
Omnichannel stock unification
Context
A clothing boutique with 2 stores and an e-commerce site manages 3 separate stock databases. Frequent out-of-stocks online for products available in-store.
Solution
Unified stock management system (PIM) integration, real-time synchronisation across all 3 channels, stock rotation management dashboard.
Result
-80% orders cancelled for stock-outs. +15% e-commerce revenue in the first quarter.
Accelerate
Loyalty First-party data CRM
02
First-party data loyalty programme
Context
A network of 5 shops depends 70% on Meta Ads for acquisition. No proprietary customer database. Rising cost per acquisition.
Solution
Digital loyalty programme (dematerialised card, points, personalised benefits), data capture at every touchpoint, personalised email automation.
Result
Proprietary email base: 4,200 active contacts in 6 months. Meta Ads budget -35% with stable revenue.
AI
Recommendation Personalisation Conversion
03
AI-powered product recommendation personalisation
Context
An e-commerce site with 800 references. Average basket: €42. Add-to-cart rate: 3.2%. No personalisation beyond "popular products".
Solution
AI recommendation engine based on browsing behaviour, purchase history and profile similarities. A/B tests on product pages and checkout.
Result
Average basket: +€18. Add-to-cart rate: 5.8%. Implementation ROI: <90 days.
Prepare
LTV Valuation Data room
04
Business fund valuation ahead of sale
Context
A multi-site retailer prepares to sell one unit. The prospective buyer asks for proof of digital customer value.
Solution
Customer value mapping (LTV, frequency, retention), acquisition channel documentation, consolidated 3-year reporting, digital valuation dossier for the data room.
Result
Business valuation increased by €40,000 through demonstrated recurring customer value.
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